Australians continue to face long wait times when they order from abroad, contrasting the immediacy that services like Amazon have conditioned shoppers to expect. By enlisting ordinary citizens to deliver packages as they go about their day, Passel hopes to help ease the pain points of e-commerce.

A study released by Mood Media has shed light on Australians' preference to shop in brick-and-mortar spaces over online as they prefer to experience the sensorial atmosphere. It reaffirms the importance of the in-store experience, encompassing music, scents, and tech.

The consistency and efficiency of e-commerce – with one-click ordering and same-day delivery – is driving greater expectations of traditional retailers. How are brick-and-mortar stores adopting features of online shopping, and what digital services do people want to see on the high street?

According to a survey by SOTI, six-in-ten Australians consider quick delivery times the most important factor when shopping online. However, most Aussies are not willing to pay for a faster service – instead, they expect levels of extreme convenience as service, by default.