Just Add Spotify campaign celebrates aural diversity
Australian agency Eleven has released a campaign for Spotify’s latest playlist which highlights audio's various roles. As aural availability continues to expand, people are looking to audio to aid them in increasingly diverse situations.
Radio may still be the dominant form of audio in Britain, but this title is under threat as digital streaming platforms draw listeners away. Bridging this gap is Mixcloud, a DSP that places an emphasis on community-orientated long-form content, such as DJ mixes and radio shows.
BBC Radio 3 invites listeners to switch off with ASMR
signal·
14 Sep 2018
BBC Radio 3 is introducing 'slow radio' into its programming, inviting its listeners to relax with ASMR-inducing content. As many struggle to unwind, people are often steering away from fast-paced, bite-sized content in favour of something longer, slower and more meditative.
With its acquisition of Gimlet Media and Anchor, Spotify is setting its sights on becoming the go-to destination for podcasts. It’s a sign of the medium’s growing influence as brands seek ways to tap engaged and young audiences who want immersive narratives that can hold their attention.
Between the rise of podcasts and the ubiquity of voice assistants, people are becoming increasingly comfortable with audio content. Tapping into a landscape where people don't always have time to read, VoxSnap translates online written content into mini podcasts with the help of narrators.