The Knot's rebrand offers inclusive wedding planning
Wedding planning service The Knot has rebranded with a more inclusive, less traditional identity. Although fewer couples are opting for an entirely traditional ceremony, wedding planning is still an extremely stressful experience for most people.
Zola's pop-up helps destress American wedding planning
signal·
11 Jan 2019
Wedding registry website Zola is opening a physical store in New York City. Aiming to help couples navigate the stressful world of wedding planning, the pop-up lets people experience all the elements of the brand's inventory, IRL – something Americans see as the new gold standard of retail.
As our lives become increasingly intertwined with tech, the ways we express romantic interest are evolving. But are Gen Yers interested in starting relationships online, or have they swiped left on digital romance? Canvas8 sat down with 20 Americans to find out what they think about love and dating.
Italians spend less on home ware as they delay marriage
signal·
14 May 2018
Sales of homeware are slowing down in Italy. This has been linked to a shift in younger generations’ behaviour, as Italian Gen Yers postpone marriage to later in life and take a new approach to furniture, buying cheaper pieces and changing homeware styles more often.
SK-II helps Chinese families resolve marriage pressure
signal·
19 Feb 2019
In China, disagreements about marriage are causing big problems between young women and their families – with the younger generation rejecting social pressure to tie the knot. In its Chinese New Year ad, SK-II strikes a reconciliatory tone and helps young women make peace with their parents.