What scares you? Horror movies? Conspiracy theories? A former reality star running America? Fear is a long-used marketing tool, and research suggests it can enhance the emotional connection people feel with brands. Canvas8 spoke to Lea Dunn of the Foster School of Business to find out how.

It’s long been debated whether men or women are better drivers, and despite rules preventing insurers changing their offerings based on gender, research has revealed that men pay far more for their car insurance than women, as companies are taking wider risks into account.

Have you met Graham? He’s the only person designed to survive a car crash. The sculpture was created by the Transport Accident Commission in Australia as part of a road safety campaign, and he’s scooped up a Grand Prix in the Health & Wellness category at the 2017 Cannes Lions Festival.

How would you like to pay for car insurance only when you plan on driving? Scottish start-up Cuvva offers a cheap, flexible and app-based alternative to traditional policies that require a monthly or annual payment – an arrangement that doesn't make sense for infrequent drivers.