Consumers are looking for authentic stories, and red wine brand 19 Crimes is striving to cater to this demand. The brand’s new campaign celebrates rules broken by British rogues in the 19th century - and the authentic and disruptive storytelling has led Australians to love the brand.

Big Drop Brewing Co. is catering to Britons who want the taste of booze, but without the units. It’s bringing the craft movement to the low- and no-alcohol segment of the beer market, offering those who are cutting back a spectrum of flavours so they don’t have to settle for lemonade or cola.

The craft beer boom isn’t just affecting what Americans buy at bars and in stores – for some enthusiasts, it’s reshaping the way they spend their free time. How are brewpubs, taprooms, and immersive events helping small, local brewers attract visitors from beyond their home state?

The Macallan has released its first global campaign that that talks to Gen Y drinkers who are looking to broaden their horizons. With a call-to-action that requires viewers to 'make the call', the whiskey brand is hoping to tap a new breed of luxury drinker, away from the traditional connoisseur.