While the number of British pubs continues to dwindle – declining at a rate of 18 per week in 2017 – there is a glimmer of hope for the industry. By selling beer that’s been made on-site, the Five Points Brewing Company is appealing to craft fans seeking better brews in an authentic environment.

Often associated with pub chains and cask ale, England’s oldest breweries are adrift in the country’s growing beer market. As craft producers and multinational behemoths compete to edge traditional brewers out, how are old-school stalwarts adapting to the demands of discerning punters?

Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

Many Americans will opt for a Diet Coke or low-fat mayonnaise to be a bit healthier, but would they choose a lighter brew when drinking at a bar? Canvas8 spoke to 20 men and women from across the US to find out what situations would encourage them to order non- and low-alcohol beers.