Bucking the delivery trend in India, platforms like WhatsApp are allowing for local culinary marketplaces to flourish. Neighbourhood group chats offer convenient, home-cooked meals, catering to the fact that people desire authentic and convenient food when dining.

Indian people have long preferred home-cooked food, but its newly affluent middle class are now hungry for some out-of-home dining. In fact, young Indians are spending more on eating out than any other leisure activity, as going out for a meal becomes a central part of their social lives.

The average Indian spends over 13 hours a week behind a stove, and, in 2014, consumed just 151 calories from packaged snack foods each day. Yet despite these positive dietary habits, India has the world’s third highest obesity rate. So where are all those extra calories coming from?

India may be an emerging beer market, but increasingly globalised palates and a rapidly expanding middle class mean demand for premium brews is on the rise. Among the brands filling this gap is Bira 91, offering home-grown craft beers for the nation’s young and discerning drinkers.