India may be a nation of tea drinkers, but amid an expanding middle class and a vast young population, coffee culture is gaining ground. Through its cafés, brewing classes and subscription service, Blue Tokai is helping to turn the country’s coffee novices into connoisseurs.

In 2017, India’s Supreme Court put an order in place to prohibit the sale of alcohol from venues near highways to try to prevent future accidents. But the ban has since been lifted after badly affecting the hospitality sector – leaving the government in search of other solutions.

Paper Boat, a drinks brand available in traditional Indian flavours, has emerged as the country’s most successful non-tech start-up, raising its parent company’s value to over $100 million. How did a story around childhood nostalgia elevate it from just another premium packaged drink?

Indian beer brand Bira 91 has teamed up with music streaming app Saavn to create the ‘Bira Hip Hop Channel’ – a series of hip hop playlists made by the brand and guest curators. The move highlights how the genre's influence extends far beyond its Western roots.