Augmented reality offers huge potential for brands to integrate their products with consumers’ drive to blend their physical and digital selves. Yet brand adoption of AR remains low. What are the drivers feeding consumer engagement with AR and how can it be better adopted by brands?

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author ofThe Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

While still dwarfed by the billions of dollars poured into TV and digital, in-podcast advertising is on the rise. Advertisers are capitalizing on a medium that encourages active listening, with the hope that podcast audiences will be less likely to tune out ads than their screen-gazing counterparts.

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.