Amazon has announced it will be launching Prime Day in Australia. Prime members in Oz will be able to enjoy the day of discounts on July 16th. As consumers’ expectations change, the move caters to deal-savvy Aussies who want to receive speedy deliveries at a low cost.

While 96% of Americans use coupons when they shop, codes can often be hard to find online. Honey is a browser extension that finds the best, and most relevant, discount code to your order – without the user having to scour the net for a couple of dollars off.

A study released by Mood Media has shed light on Australians' preference to shop in brick-and-mortar spaces over online as they prefer to experience the sensorial atmosphere. It reaffirms the importance of the in-store experience, encompassing music, scents, and tech.

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.