Fuelled by the abundance of available rental options, The Plum Guide aims to cut noise by using a Michelin Star approach to luxury vacation homes. By merging big data and human curation, it offers personalisation to HNWIs who expect high-end design and access to the top 1% of homes.

No longer content to just take sea-and-sun breaks or book opulent hotels, the ultra-wealthy are now after travel experiences that are transformative and serve their quest for self-actualisation. How are the shifting values of high-net-worth individuals impacting the holiday decisions they make?

While luxury travellers may once have taken monogrammed Louis Vuitton luggage on their trips, the fast and functional Rimowa is prized by the new jet set. With Gen Y flying abroad more often than older generations, the sturdy suitcase brand serves as a no-frills status symbol for those on the go.

The mobility company Blade is offering city dwellers an alternative form of transportation to the airport: helicopter. This luxury service aims to attract customers who would use elite car services, skipping the cumbersome airport commute by taking a chopper instead.