Research shows almost three-in-ten Australians are "very concerned" about their sugar consumption in light of increased obesity rates across the country. This presents health food brands in particular an opportunity to help educate people on how to lower their sugar intake.

Amid growing health concerns, many Australians are cutting back on sugar, with 24% of them following a diet that restricts their intake. How are they satisfying their craving for a sweet sensation without resorting to artificial alternatives like aspartame that are often regarded with suspicion?

Soft drink manufacturers in Australia, including Coca-Cola and Pepsi, have pledged to reduce the amount of sugar in their beverages by 2025. The move aims to tackle obesity from a corporate side and is likely to be welcomed by health-conscious Aussies looking to minimise their sugar intake.

Dollar cow’s milk has long been the obvious choice for Aussie dairy consumers. However, disruptors – such as The a2 Milk Company – have gained a stable foothold in the market. Charging four times the price of regular milk, a2 has become a ‘healthy’ product consumers are happy to splash out on.