Trust in Australian banks is dwindling – just 36% of Aussies believe their bank has their best interests at heart. With the sector amid a shake-up, Up is giving people an easier way to manage their money, with flexibility, in-depth analysis and more human communication.

Mastercard has created the 'True Name' card to improve accessibility for trans and non-binary users. As attitudes surrounding gender identity continue to change, members of the LGBTQIA+ community are looking for brands to amend their policies accordingly.

Starling Bank is a UK challenger that looks more like a Silicon Valley start-up than a traditional bank. It offers accounts that can be opened on mobile in minutes, full banking licence functionality and a focus on taking ownership of your finances. Starling Bank might just be the financial institution to earn the trust of Gen Y.

As Gen Yers enter their financial prime, brands across sectors are looking at ways to adapt their offerings to meet the ethical expectations of this cohort. Online-only challenger bank Aspiration is appealing to them by putting trust, transparency, and sustainability at the heart of its business.