Signal12 Jul 2019
Lavazza's iced brew targets time-poor caffeine drinkers

Pepsico has partnered with Lavazza to launch a ready-to-drink iced cappuccino. The beverage is the latter brand's first foray into the growing RTD coffee market and the launch comes at a time when people are turning soft drinks down for performance-enhancing alternatives.

Lavazza's iced brew targets time-poor caffeine drinkers