The UK is home to over 24,000 coffee shops, with three new establishments opening daily. But how do they fit into Britons’ everyday lives? Canvas8 spoke to 20 café-goers from across the country to understand why they visit these spaces and whether they prefer chains or independent shops.
Edoardo Biscossi is a behavioural analyst at Canvas8. He has a degree in Politics and an MSc in Consumer Behaviour. He’s interested in culture, people, art, the future, the niche, and the mass.