Signal16 Jul 2019
UberLite’s easy interface tackles cultural confusion

With a download increase of 300% since its launch, Uber’s “diet” version, UberLite, is becoming a less complicated app of choice. While the ability to see your driver approaching is part of the USP, in parts of the world where smartphones and grid-structured cities aren't the norm, the brand had to innovate.

UberLite’s easy interface tackles cultural confusion