Beauty is in the throes of revolution. As people move away from the idealised to a celebration of real people, brands have an exciting opportunity to tap into the new beauty wave. With its #SephoraSquad, Sephora is going further, inviting everyday people to become influencers for the brand.

Good Science Beauty has developed scientifically-backed cosmetics packaged up with a clinical look. Skin care is becoming an increasingly exacting aspect of self-care, with people putting their trust in science-backed solutions for everything from anti-aging to reducing acne.

Seed University has turned the influencer model upside down. Rather than sending out free samples to recruit ambassadors, the probiotics company is making people pass a course to become experts on the products they’re backing. Could this be the answer to influencer fatigue?

With one in ten patients in the UK waiting more than three weeks for a GP appointment, some are trying alternative remedies and treatments to maintain their health. Canvas8 spoke to 20 Britons to understand their usage of complementary medicine and whether they thought such options are effective.