Research has revealed that people in the UK are not saving enough for retirement, partly because they do not understand the language used in pension schemes. To solve the issue, brands are exploring ways to provide comprehensible digital solutions that demystify and facilitate saving.

Although GDPR is giving web users more control over their personal data, few seem to pay attention to what they sign up for online; 44% of Britons rarely or never read the Ts & Cs of digital services. Canvas8 spoke to 20 people from across the UK to learn why the small print is so often ignored.

Research shows Britons are not confident about the meaning of most financial terms. As people struggle to grasp financial jargon, there is a need for these institutions to design more inclusive and easily accessible financial packages, which have a greater emphasis on simplicity.

From May 2018, the General Data Protection Regulation will mean that if companies want to retain info from people in the UK and EU on their databases, they’ll need to persuade them to opt in. So, how can brands convince those who are protective of their privacy to tick the ‘sign me up’ box?