Considered the most disruptive force to come into collision with the clothing industry this century, streetwear – and hype culture – has transformed fashion. With established brands now vying for a piece of the streetwear community, how has this sub-culture influenced modern fashion?

Fashion plays a major role in young people’s lives, providing a way to express their identity. It’s particularly important for Gen Zers though, for whom style choices are determined by myriad factors. What’s moulding their approach to apparel, and how are they pushing fashion boundaries?

The Love Not Landfill campaign has opened a second-hand clothing pop-up in London in collaboration with Depop. By bringing a tactile element to the ‘online’ shopping experience, the initiative aims to dissuade people from returning clothes and taps into the desire to reduce fast fashion waste.

P2P resale platforms such as Depop have boomed in recent years, but do brands have anything to fear from these digital communities? Canvas8 spoke to Dr. Catherine Armstrong Soule, an assistant professor Western Washington University, to discover how social selling impacts brand perceptions and loyalty.