Dior has pulled an ad for its fragrance Sauvage after a teaser for the campaign was criticised for its use of Native American imagery. The controversy generated by the campaign flags the importance of creating authentic media representations of ethnic minorities, rather than reproducing tired stereotypes.

High street fashion brands are struggling to keep up with the changing times, and the popularity and convenience of online shopping. However, since consumers still love to shop in-store, the end is not necessarily nigh. What can fast fashion brands do to reach shoppers on the high street?

As the digital and physical worlds of fashion continue to fuse, the industry is innovating to offer engaging, immersive experiences. With people's interest in sustainability and technology rising, retail spaces and campaigns are turning virtual – meaning the emperor’s new clothes just got real.

The British menswear industry grew by 22% in 2018, with research showing that it is down to men seeing an improvement in their high street shopping experiences. No longer stigmatised for caring about fashion, men can now freely express their interest in personal style and aesthetics.