Apple has deepened its involvement in people’s lives with its first foray into financial services: a credit card promising privacy and security. The move hopes to capitalise on an emerging cashless society within which users are eschewing traditional banks for financial tech startups.

Trust in Australian banks is dwindling – just 36% of Aussies believe their bank has their best interests at heart. With the sector amid a shake-up, Up is giving people an easier way to manage their money, with flexibility, in-depth analysis and more human communication.

Fintech startup Revolut is launching a debit card that allows users to get cash back in cryptocurrency. As young people become increasingly sceptical of traditional financial institutions, services that can position themselves as a pot of gold at the end of the digital rainbow, are likely to be winners.

Since the financial crisis put banks in the hot seat, they’ve been fighting to win back people’s trust and affection. Canvas8 spoke to 20 men and women to understand what could persuade them to willingly engage in the life admin of switching banks.