Fuelled by the rise of one-upmanship on social media and the endless options for trips booked online, the desire for personalised travel and lifestyle experiences is growing. Velocity Black cuts through the noise with an AI-powered personal concierge service for high-net-worth individuals, looking for unique experiences.

Airbnb Luxe, Airbnb’s newest rental tier, aims to provide bespoke luxury homes and experiences to a wider audience. With the desire for personalisation and customisation at an all-time high, people expect their vacations to deliver on both uniqueness and individualisation.

Marriott is meeting demands for hassle-free trip-planning by launching all-inclusive luxury resorts in the Caribbean and Latin America. With busy travellers increasingly valuing experiences and convenience, brands can offer seamless, all-in-one solutions that save time and effort.

No longer content to just take sea-and-sun breaks or book opulent hotels, the ultra-wealthy are now after travel experiences that are transformative and serve their quest for self-actualisation. How are the shifting values of high-net-worth individuals impacting the holiday decisions they make?