Signal1 Nov 2019
Vans x PillowHeat collab demonstrates authenticity

The Vans UK flagship store at Carnaby Street has donated its second floor to vintage Vans collector and reseller PillowHeat, increasing brand authenticity by connecting with its past. As people seek novel retail experiences, a vintage museum within a flagship store has the potential to hold appeal.

Vans x PillowHeat collab demonstrates authenticity