With a plethora of digital services available to enjoy, people are spoilt for choice. Given this, how can digital platforms harness behavioural science to better promote loyalty? Canvas8 spoke to Milena Bursztyn, MBA candidate at the Chicago Booth School of Business, to find out.

Whether shopping on Amazon or selecting a song on Spotify, modern life has too many options for even the most mundane decisions. This assortment of online offerings can overwhelm people to the point of indecision and inaction. How can brands help to mitigate choice fatigue for American shoppers?

Disney is incorporating Hulu and ESPN+ into its streaming subscription package to give consumers access to a wider range of programs. As streaming services become more common, brands that are able to offer consumers a broad range of quality mainstream media are likely to be popular.

A poll by YouGov has revealed that British people have spent £800 million on unwanted subscriptions in the past year. Brands have the chance to win consumers’ trust by doing more to inform them about exactly what they’re signing up for and when their free trial ends.