People in rural India might not have their favourite brands in their local area – but they do have Instagram. Indians living outside of cities are increasingly shopping on the social media platform, using it as a space for trend and product discovery to replace shopping in-store.

itel Mobile, the biggest feature phone brand across Africa, was created specifically by China’s Transsion Holdings to target African and other developing markets. Now enjoying a leading market share, how has itel combined tech and the power of local to impactful effect?

While people in India once baulked at the inaccessible price points and inflexible services of insurance providers, they’re now signing up en masse. How did companies in the domestic sector engineer a formula to cater to the diverse needs of this enormous, historically untapped market?

Cheap handsets and low mobile data costs have helped India become WhatsApp’s biggest market, boasting more than 200 million active users. Yet while many use it simply to message loved ones or colleagues, group chats are proving to be fertile ground for political content and ‘fake news’.