Signal25 Nov 2019
Bird nudges safer scooter habits with helmet selfies

California-based e-scooter brand Bird is offering people the chance to earn free ride coupons in return for posting pictures of themselves wearing helmets. In the wake of several scooter-related accidents, Bird is appealing to people's love of selfies to nudge safe riding habits among its users.

Bird nudges safer scooter habits with helmet selfies