Netflix and Amazon Prime may serve up countless films and shows on demand, but many Britons still choose to get off the sofa and go to the cinema, with indie and boutique venues account for a rising share of the UK box office. Why are people choosing them over home viewing and multiplexes?

Making cinema viewings more communal and experiential, Luna Cinema shows films in settings that add new perspective to stories, such as watchingJawsby a swimming pool. 'On location' cinema ticket sales are on the up, driven by Britons hunting 'decompressed' experiences.

Amid underwhelming growth worldwide for Q2 2019, Netflix has reported a loss of subscribers in the US – the first such decline since 2011. With people struggling to navigate endless viewing choices and justify paying for it, services are having to compete on both content and price point.

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?