More than ten million Britons are underserved by healthy and affordable food outlets. They live in what are known as food deserts, whether in housing estates or rural areas, and socioeconomic factors mean it’s the poorest that are hit the worst. How can brands better cater to these areas?

Finnish supermarket chain S-market has launched its ‘Happy Hour’, when prices are slashed on food nearing its expiry date. By giving people a tight time frame to rescue food from being tossed in the bin, S-market is turning an eco-friendly act into an adrenaline rush.

Germany has a big problem when it comes to food wastage, which is contributing to the country’s carbon emissions. That’s why SirPlus, a supermarket that only sells ‘rescued food’, has been created, helping people minimise their impact on the environment while picking up their groceries.

Lidl is a German ‘hard discount’ supermarket chain that set up shop on British shores in 1994. Since then, it has quietly – but dramatically – altered the landscape of grocery shopping in the UK. With online shopping being king across industries, how is Lidl continuing to attract loyal customers?