Research has indicated that a bulk of US grocery shoppers are confused by the term ‘local’ and what it actually entails. As consumers step up their efforts to be more conscious of what they’re buying, the findings highlight the growing lack of understanding regarding the food supply chain by shoppers.

Despite the popularity and ease of e-commerce, the vast majority of Americans still visit physical shops – and it’s not just because they offer better customer service. Buying from brick-and-mortar stores gives people a chance to support their community, which creates a positive retail experience.

P2P resale platforms such as Depop have boomed in recent years, but do brands have anything to fear from these digital communities? Canvas8 spoke to Dr. Catherine Armstrong Soule, an assistant professor Western Washington University, to discover how social selling impacts brand perceptions and loyalty.

Membership schemes and referral bonuses are just a few of the ways brands try to boost shopper loyalty – but are they enough to forge long-term commitments? Canvas8 spoke to Debra Grace, a marketing professor at Griffith University, about how to measure people’s relationships with brands.