Drinks subscription company Flaviar has launched a collection of ‘half-assed’ Christmas gifts that double as a $300 annual membership to the spirit-enthusiast club. The brand’s tongue-in-cheek approach aims to appeal to consumers who appreciate the humor and playful side of luxury brands.

When much-loved cosmetic products are discontinued, customers with an attachment to them can feel personally aggrieved. Big brands are tapping into the wave of 90s nostalgia that has taken the beauty world by storm to reoffer iconic products as a way of building brand loyalty.

Growing up in a more open and richer China, post-90s youth are the driving force of luxury sales growth. As their approach to buying luxury is less about financial status and more so to express themselves and flaunt knowledge, brands are adapting to appeal to this new spending power.

Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?