The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?

A survey has revealed that the majority of Japanese Gen Zers prefer video-sharing sites over TV. Fatigued by repetitive shows and stock entertainers, television brands may improve ratings among this cohort by increasing viewer control, and producing more diverse and experimental content.

On the train, in the bath, even on the loo – streaming services let people consume TV whenever, wherever. But are we engaged as we race through a series in two or three sittings? Canvas8 spoke to Dr. Sarah E. Erickson to understand how binge-watching is changing our relationship with media.