Are people growing bored of fintech services? How is an abundance of banking choices hindering decisions? And what money taboos are people desperate to break? In this chapter of the 2020 Expert Outlook, we speak to three experts about people’s desire for ease and openness in finance.

Research has revealed that people in the UK are not saving enough for retirement, partly because they do not understand the language used in pension schemes. To solve the issue, brands are exploring ways to provide comprehensible digital solutions that demystify and facilitate saving.

Goldman Sachs’ first modern foray into retail banking, ‘Marcus’, is presenting itself as Main Street’s “teddy bear” rather than Wall Street’s “vampire squid.” If the bank’s positioning is convincing, its emphasis on transparency and ethics will appeal to Gen Y.

For German Gen Yers and Zers, buying insurance is scary – from paperwork and dealing with agents to paying through the nose for coverage. Digital-first Coya aims to do away with the stress, with flexible home insurance ‘micro-policies’ that are easy to understand and enroll in, all through an app.