Britain’s drinking culture is transforming as the stigma surrounding alcohol abstinence fades and the price of a pint climbs ever higher. What are teetotallers and moderate drinkers choosing to consume in social situations? And how are pubs and bars keeping punters coming back?

Pepsico has partnered with Lavazza to launch a ready-to-drink iced cappuccino. The beverage is the latter brand's first foray into the growing RTD coffee market and the launch comes at a time when people are turning soft drinks down for performance-enhancing alternatives.

Coca-Cola is upping the caffeine and lowering the sugar in its Coke Coffee, an energy-boosting twist to the signature beverage. While past innovations from the company have focused on flavor, this addition to its lineup addresses demand for more functional benefits from food and drink.

Thanks to the wellness movement, food, drink, and medicine are all under close scrutiny as people eschew processed and chemical-laden products in favor of natural ways to boost their health. How is MudWtr, a mushroom-based alternative to coffee, meeting the expectations of ‘clean eaters’?