Ski resorts around the Alps are booking big-name DJs and throwing dance music festivals on the mountains during holiday season. To fight the decrease in visitors during ski season, these initiatives aim to attract a younger type of traveller, who is hungry for culture and experience.

Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?

Today’s teens and young adults are set to become the world’s most influential consumers within a decade, but how has growing up in the aftermath of a financial crash affected the way Gen Zers spend and save their money? What can help these digital natives improve their financial know-how?

Years ago, the thought of tagging along on your parents’ holiday as an adult would fill many people with dread. But there’s a growing interest in multi-generational holidays that let families spend quality time with each other and give some the chance to take trips they normally can't afford.