Signal24 Feb 2020
Liquid Death canned water subverts eco stereotypes

As brands look to take eco-friendly products from niche to mainstream, subverting category stereotypes can be key to capturing wider audiences. Tapping into this is start-up Liquid Death, which has raised $9 million to expand its tongue-in-cheek canned water to include a sparkling version.

Liquid Death canned water subverts eco stereotypes