With more than half of Americans believing in some type of new age belief, spirituality is a top interest, especially among Gen Y. As people invest time, energy and money into such beliefs, the psychic industry has become less about predicting the future and more about personal transformation.

Breaking from traditional milestones, dealing with stress and an unstable economy, Gen Yers are turning to astrology to help them navigate life. But why is this forward-thinking generation using an ancient practice? And do they truly believe the stars can help them get a handle on their lives?

Online wine boutique Astro Vino is personalising wine-gifting by matching each bottle with the giftee’s astrological chart. Amid declining trust in institutions and a rising interest in astrology, the tailor-made offering will likely appeal to Gen Yers as they increasingly put their faith in the stars.

The Church of LDS has long been associated with old-fashioned values. But a group of young Mormons are changing that, none more than Summer Mckeen. The 20-year-old's success is due largely to her brand’s unique combination of religious messaging and typical teenage interests.