Absolut is hosting a sustainable fashion show during London Fashion Week to celebrate the launch of its recycled drink bottle. As people look to brands to do more than simply make claims about their values, experiential events can be a conduit for communicating how they practise what they preach.

A Starbucks campaign has won praise from the LGBTQ+ community for its progressive and empowering portrayal of the everyday difficulties faced by trans people. Keen to depart from reductive stereotypes, people are hungry for more realistic illustrations of minority groups in the media.

How might a tonal shift help high-end labels attract a younger audience? What role can unconventional influencers play in engaging Gen Z luxe shoppers? Do people still want flashy products with no practical value? And what exactly is the appeal of digital dress-up apps?

The wealth of info available online has made it so businesses can no longer hide behind false displays of virtue. But how do people react when a brand they like steps out of line? Canvas8 surveyed 4,400 Britons and spoke to eight people to learn how they use their voices and wallets stand up for their values.