We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Constricted by the pressures of life, some people are letting off steam in an unconventional way – by tackling body-breaking obstacle courses like Tough Mudder. Canvas8 spoke with Rebecca Scott, lecturer in marketing at Cardiff University, to find out why big money is spent on painful experiences.

With athleisure taking the fashion world by storm, brands are struggling to compete in an oversaturated market. UK-based Gymshark has made its mark in the fitness-wear arena by aligning its products to popular YouTube and Instagram influencers to create a cult following of 18-25 year olds.

Boutique fitness studio Orangetheory aims to help gym-goers lose weight, get toned, and reach their fitness goals in the least amount of time through the use of heart rate data. Why is high intensity interval training so hot right now? And can competition make working out more enjoyable?

For many Gen Yers, taking a class at a boutique fitness studio is about more than health – it’s part of an entire lifestyle. New York-based Rumble taps into their desire for experiential exercise, offering boxing-themed group workouts in surroundings that replicate a club night out.