Lyft has announced an expansion of its services, adding food and medicine delivery to its offering. With many people experiencing reduced mobility due to COVID-19 isolation measures, the move shows how brands can empathize with their situation and serve community needs.

As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?

A study by Pew Research Center has revealed that almost half of Americans have encountered bogus information about the COVID-19 outbreak. Amid low levels of trust in the media, people are looking to brands and news outlets to take a more active role in tackling virus-related misinformation.

Offering activations that focus on fun, safety, and engagement, beer brand Heineken has been working to boost its profile and engagement in Brazil. Amid changing drinking habits and a growing taste for premium and craft beer, the company is growing in popularity among Brazilians.