With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

Wearable fitness tracker brand Fitbit is introducing a kid’s model called the Ace, as parents look to find ways to keep their children active. The tracker and accompanying app gamifies certain features, which both teaches kids about staying healthy and nudges them into being active.

Children and young people who have experienced loss often need bespoke help to start to heal from their trauma. Offering children a digital sanctuary to escape to when the real world becomes too much, Apart of Me is an app where they can explore, engage with, and navigate their grief.