Research has found that familiarity can trump fact when it comes to making decisions. Despite people seeking greater transparency and insight into the decisions they make and why they back the brands they do, putting awareness into action isn't always straightforward.

Americans’ political identities are heavily influencing their responses to the COVID-19 pandemic. Studies show that left or right leanings are a top predictor of whether people practice social distancing, revealing a need for targeted messaging that emphasizes public health over politics.

Whether it’s the latest tech or a luxury brand collab, everyone enjoys the ego boost attached to owning something high-end. Or do they? Canvas8 spoke to Dafna Goor to understand the paradox in which people desire to buy luxury items, but experience feelings of inauthenticity when they use them.

As people across the globe abruptly adjust to remote working, many have faced challenges – from WiFi woes to toddler tantrums on Zoom. Canvas8 spoke to Dave Cook, an anthropologist at University College London, to better understand how people can perform their best when working remotely.