Some Familiesis the UK’s first LGBTQ+ parenting podcast. With same-sex marriage and adoption on the rise, people are looking for content that celebrates shared experience and offers support. Brands that offer inclusive stories that focus on the LGBTQ+ parenting experience will resonate.

The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.

A Starbucks campaign has won praise from the LGBTQ+ community for its progressive and empowering portrayal of the everyday difficulties faced by trans people. Keen to depart from reductive stereotypes, people are hungry for more realistic illustrations of minority groups in the media.

From magazine covers to small screens, media producers are striving to meet public demand for a level of diversity that reflects reality – but are their efforts enough? Canvas8 spoke to eight Americans about whether they believe mainstream media fairly represents all parts of society.