Spotify's 2019 wrap-up shows podcasts are the entertainment medium to watch, with the format proving flexible and engaging enough to meet needs across audience groups. As people consume more content on the go, brands can use the format to meet receptive audiences in a holistic way.

Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.

Kraft Heinz Canada has decided to repurpose its ad space, offering it up to local and small businesses instead. The multinational brand is looking to set an example of how to help the local community during the pandemic, meeting people’s desire to see solid CSR efforts.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?