Twitch is no longer just for gaming – it’s increasingly a platform of escapism in general. Now, a sleep-focused channel is helping viewers doze off with AI-generated music and visuals, further diversifying the content on the platform to address a broad range of interests and needs.

Whether it’s Secret Cinema taking peopleBack to the Future, or the revival of classic shows likeTwin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

People love settling down to stream their favourite show or movies. So whether it’s downloading cartoons for the kids or enjoying some solo TV time, what gets people streaming? Canvas8 polled 2,857 Britons and spoke to eight people to find out what they do and don’t like about streaming services.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?