The health crisis caused by COVID-19 is steadily making way for an economic crisis as businesses seek support in restarting operations and individuals face up to job insecurity. Canvas8 spoke to 17 people in the UK and US to find out how their spending habits have been impacted by the pandemic.

Money is an emotional and often uncomfortable topic, meaning that many Americans won’t freely talk about it with others – and will be dishonest if they need to. Canvas8 spoke to eight people to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.

Having hopefully weathered the worst of COVID-19, Americans are becoming more confident in their personal health – but worries still abound. Financial woes, in particular, have grown, and a drop in household incomes means low-cost offers will fare well with price-sensitive shoppers.

The Great Depression saw people taking the initiative to grow their own vegetables in personal ‘Victory Gardens’. As COVID-19 threatens to disrupt the food industry’s supply chain, people are turning back to a practice that enables self-sufficiency in an uncertain time.