Consumption is driven by strong motivations such as emotion, identity, and social connection, but COVID-19 has put pressure on these stimuli. As a result, the values and habits that have traditionally shaped how people relate to spending are shifting dramatically. With 80-90% of Americans and 52% of Britons a...

The pandemic hasn’t been easy on anyone, especially not on freelancers whose income streams have stalled. Created by several financial challenger brands, Covid Credit is a digital questionnaire and service that helps the self-employed apply for government-subsidised relief schemes.

They may be in their prime earning years, but Gen Xers are feeling financial pressure as they juggle the costs of caring for older and younger family members with an urgent need to save for retirement. So, what’s the best way to help them navigate their complex budgets and future monetary needs?

Amid lay-offs, furloughs, and a looming recession, the economic scars of COVID-19 are palpable. As a result, Britons are feeling the pressure, and they’re dipping into their savings to cover costs. Brands that can help people feel more secure are likely to win favour in this context.

The lockdown measures introduced to reduce the spread of COVID-19 have kept people confined with certain loved ones for months while preventing them from seeing others. Canvas8 spoke to 17 Britons and Americans to find out how this period of self-isolation has impacted their relationships.