Why is conservatism on the rise nationwide? Who are people looking to in the fight against fake news? And what do older internet users expect from digital banking? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Brazilians in 2020.

Rather than targeting the beauty industry's usual market of fresh-faced young women, Brazilian brand Aura 60+ specialises in products for those aged 60 and over. Given the specific needs of older people, brands have an opportunity to fill a gap with niche, personalised products.

For a third of Brazilian women, facial care amounts to just soap and water – and many find it difficult to establish a daily skincare routine. As people increasingly see beauty and wellness as interchangeable, brands can reach those who are looking for products that combine skincare and self-care.

Eurocentric ideals have long left Afro-Latinx Americans feeling underserved by the beauty industry. But as the natural hair movement picks up steam, people are reclaiming the style they were born with and Botánika Beauty is providing the products to smooth and sculpt a healthy, curly mane.