A new generation of Latino Gen Yers want lifestyle content that reflects who they are and how they live. Spanish-language broadcaster Univision is now looking to provide them with exactly that, launching The Flama to empower the Hispanic community and challenge cultural stereotypes.

The beauty sector has evolved from an aspirational pursuit of perfection, to celebrating uniqueness and encompassing health and wellness. But as Gen Zers expect the products they buy to align with their values, beauty brands are having to go deeper below the surface to engage them.

From crossover kings Luis Fonsi and J Balvin to bilingual stars Camila Cabello and Cardi B, Latin music is experiencing a global boom. But with Hispanic Gen Yers still a relatively untapped market, how can the music industry and brands harmonise with these digital-savvy listeners?

Botánika haircare has launched in the US, providing natural haircare which supports Latina hair types using natural ingredients. As the natural beauty movement gains momentum, consumers increasingly aim to enhance their natural looks, rather than adapt to stereotypical beauty ideals.