The health landscape in the UK is changing, with extended waiting times for GP appointments and strained counselling services leading many Britons to look beyond the NHS for efficient and convenient access to treatment. How exactly are patients pursuing optimal physical and mental wellbeing?

Struggling with the restrictions placed on their lives, many Britons are turning to sport for the mental health benefits. By facilitating new ways to shake up fitness routines during lockdown, sports and fitness brands can boost people’s wellbeing and drive long-term loyalty and trust.

Zoom dance classes, living room yoga, and hour-long walks have become common activities during COVID-19 lockdown. But how much are people really focusing on fitness? Canvas8 spoke to 16 people to find out how their attitudes towards exercise have changed as a result of the pandemic.

As the pandemic continues to impact much of people’s behaviour, it has also acted as a catalyst for people to eat healthier. Plant-based meat alternatives and products that boost immunity and aid sleep are experiencing a boom as people take a more considered approach to health and diet.