Back-to-school shopping is rarely a stress-free experience, and while the rise of e-commerce means parents don’t have to leave home to pick up supplies, creeping costs and increasingly influential kids are adding to their concerns. So, how do they go about preparing for a new school year?

While the impact of COVID-19 has been felt throughout the UK’s healthcare system, economy, and job market, studies have found that women have been hit significantly harder than men. How has the pandemic affected mothers, and how can brands help them regain a sense of balance?

As COVID-19 continues to breed anxiety, people are approaching back-to-school spending in the same way kids are re-entering the classroom: with trepidation. As there's little indication of what’s in store for the next term, brands would do well to help people prepare for every eventuality.

With millions of children impacted by school closures due to COVID-19 and parents trying to balance working from home and homeschooling, many have turned to digital tools for some help. National Geographic’s NatGeo@Home is blurring the lines between education and play to keep kids entertained.